Is YouTube Finally a True Social Network?

YouTube is bringing back DMs, and it could completely rewrite how the algorithm pushes your content. Plus, Accenture's massive acquisition of the Whalar influencer agency to CAA's newly formed $250M fund for creator-led businesses, and Hollywood's sudden embrace of TikTok-style short-form series highlighted by a new partnership with the Sundance Institute. 00:00 The Power of Video Clipping 04:36 YouTube Brings Back DMs 07:04 Is YouTube a Social Network? 08:00 How DMs Drive the Algorithm 10:20 TikTok Partners With Sundance 12:38 Hollywood Embraces Vertical Dramas 15:46 Accenture Acquires Whalar Agency 18:38 CAA Launches $250M Creator Fund 19:56 The Social Reckoning Trailer Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren:   / schnipper   Follow Josh:   / joshuajcohen   Original music by London Bridge:   / londonbridgemusic   Edited and produced by Adam Conner:   / adamonbrand