騙されてない！？10%ポイント還元の罠〈行動経済学〉

"10% Point Cashback!" When you see this phrase, for some reason it feels like a better deal than a "10% discount"... But is that really true? In fact, there's a mechanism hidden there that cleverly utilizes human psychology, known in behavioral economics as "mental accounting" and "loss aversion bias." Even when we think we're choosing products, we might actually be being "made to choose." In this video, we'll explain in an easy-to-understand way, together with Dokutake-san, Beniten-chan, and Dr. K: 🍄 Why point cashback seems so attractive 🍄 Why "limited-time points" are dangerous 🍄 The real trap of "free shipping with just X more yen" 🍄 A way of thinking that you can put into practice today and not be swayed by psychology The next time you see the word "bargain," please stop and think for a moment. Is it really you who is controlling your wallet? #BehavioralEconomics #Psychology #PointRewards #MentalAccounting #LossAversionBias #SavingMoney #MoneyEducation #Trivia #BonfireRadio #DrK