L'obésité dans les pays émergents

In France as in Europe, the main food groups have signed commitments, which sometimes apply to the whole world. On paper, no more added sugars, industrial dyes, saturated fats or even the marketing targeting of the youngest. But in emerging countries, their main source of growth, some brands are bringing up to date techniques that are now banned in the West. In France, the main food groups are circumventing the legislation thanks to a new particularly tricky process: "advergames", free games on the Internet with disguised advertising. Investigation. 00:00 Summary 04:09 The reality of Brazil 07:10 Contest organized by Coca-Cola 10:46 McDonald's marketing practice 16:57 KFC in India 20:28 Surgical reduction of the stomach 22:53 Products sold in India VS products sold in France (Mcdo/Kfc) 26:28 Domino's Pizza, the most developed fast food in India 31:32 In France, brands use advergames 31:52 (music) 40:27 Understand their marketing strategy 46:15 ARPP 48:30 Stomach reduction operation in a teenager (India) Director: Camlle le Pommelec, Victoria Alvares © BABEL DOC-BABEL PRESS