Misión, visión, valores y otras tonterías | Neus Díez | TEDxUC3M

Forget about mission, vision, and values. Those aren't part of strategy. Most companies don't even have a real strategy. I'll tell you why (almost) everything we think is a great strategy is just meaningless pretty words. Strategic marketing expert and YouTuber with over 10 years of experience. Neus Diez is a strategic marketing consultant with 10 years of experience, mentoring and assisting national and international brands. She is also a YouTuber and has collaborated with media outlets such as RTVE and Telemadrid. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx