Todo empieza por uno: identidad y planificación estratégica | Mariana Ponce | TEDxParqueCasupo

Mariana Ponce, a marketing expert and specialist in strategic planning and identity, discusses the importance of these two elements, starting from a human, personal perspective, because “companies aren't things, they're people.” This talk charts a course that will help us define who we are, why we exist, and where we're going, enabling us to make decisions that help us build our future. Regarding strategic planning, she focuses on identifying our purpose, objectives, relationships, and how we will achieve them. To accomplish this, Mariana emphasizes the importance of strategic thinking based on understanding our resources, our current situation, expectations, and timelines. - This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx