Porque cliente de oficina acha tudo caro? - A PSICOLOGIA DOS PREÇOS DENTRO DAS OFICINA

CLICK ON THE LINK BELOW! ⬇️ https://www.maquinadeprocessos.com.br... Why does the customer freeze, cry, complain, and say "it's expensive" when you tell them the price, even when your service is fair and of high quality? 🤔 This video is a complete lesson on the psychology of pricing applied to auto repair shops, so you can stop struggling when presenting quotes and start selling preventative maintenance with confidence. Here, Rodrigo Saddock delves into the customer's mind to show, based on neuroscience and behavioral economics, what happens in their brain at the exact moment you state the price of the service. And more importantly: how you can use this ethically and intelligently to communicate value, reduce objections, and increase revenue. Nothing here is a dirty trick or a scam to deceive customers. The basis is clear: 👉 we are professionals, honest, and our service is worth what we charge. What you will learn is how to communicate this the right way, just like the giants of the market do. 💡 What you will learn in this video: ✔️ Payment pain: why the customer struggles to pay, especially in automotive services ✔️ Present bias: why they avoid preventive maintenance even knowing it will be more expensive later ✔️ Price anchoring: how to use two quotes (brake pads x discs) to show the avoided loss ✔️ Movement effect: how to invert the price range (from "2 to 3.5 thousand" to "3.5 thousand, possibly dropping to 2 thousand") and reassure the customer ✔️ Price = quality in the customer's mind: when charging too little backfires ✔️ How to write the price in the quote to make it seem lighter and more digestible ✔️ Irrational power of FREE: using something free as a bonus instead of giving a discount that erodes the margin ✔️ Smart negotiation: transforming a discount request into an increase in average ticket price ✔️ Mental Accounting: Taking your workshop out of the "painful expense" box and putting it in the "family investment and security" box ✔️ How to go from simply passing prices to becoming a value communicator in your workshop 🛠 Want help managing your workshop and applying all this in practice? Repare is an automotive business school focused on helping workshop owners earn more, get organized, and escape the price war, with dozens of practical classes on management, marketing, and sales tailored to the reality of the auto repair shop. 📌 Where to find Rodrigo (presenter): Rodrigo Saddock is a professor at Repare, specializing in marketing, sales, and management for auto repair shops, focused on taking you out of the price war and taking your workshop to another level. 📲 O Repare Instagram:   / reparesuaoficina   📲 Marketing Cheio de Graxa (Rodrigo's work profile):   / mktcheiodegraxa   Share this video with that friend who owns a repair shop and always says that customers only complain about the price. 🎞️ VIDEO CHAPTERS 00:00 – Opening: why the psychology of pricing is crucial in the repair shop 01:00 – The pain of talking about prices and the mechanic's insecurity 03:17 – PART 1: Why does paying hurt so much? (Payment pain) 05:40 – Credit card as “anesthesia” for financial pain 07:30 – Present bias and the battle of preventive maintenance 09:42 – PART 2: The perception game – how the brain calculates price 10:30 – Value anchoring and the example of brake pads vs. brake discs 13:10 – Movement effect: how to talk about price range the right way 14:45 – Price as a signal of quality (wine and dopamine test) 16:40 – How to write the numbers in the budget without scaring the client 18:55 – PART 3: Practical strategies to apply today in the workshop 20:05 – The irrational power of “FREE” and the study of chocolate 22:40 – Intelligent negotiation: saying “yes, if…” instead of giving a discount 24:50 – Mental accounting: the money boxes in the client's head 26:30 – From expense to investment: Safety, Family, and Peace of Mind 28:30 – Translating “mechanic jargon” into language the customer understands 29:50 – Empathy, honesty, and sales psychology 30:20 – Conclusion: from mechanic to sales psychologist 30:50 – Call to action to register and learn about Repare's management system If this content helped you understand what happens in your customer's mind when you talk about price: 👍 Like the video 💬 Comment on what you will apply most in your workshop 📤 Share with a friend who owns a workshop or is a mechanic 🔔 Subscribe to the Repare channel to receive the next lessons Your workshop isn't just a place that fixes cars. It can be a profitable, organized, and respected business – and how you present your prices is a key piece of this transformation.