S1 EP 1: How To Launch A Beauty Product In India | The Accidental Launch

Step inside the D’you HQ as founder Shamika and her team race against time to launch their newest innovation, the Tender Lip Nectar. From heated launch-day debates and supply chain chaos to last-minute barcode mishaps, this episode is a glimpse into our hustle as a homegrown Indian skincare brand that is committed to bringing our community the best. You’ll see: The business thinking behind entering a crowded lip balm category The science that makes Tender Lip Nectar different from every other balm The launch-day crisis that nearly derailed the drop This is the story behind how the team turned a setback into a sellout: 300+ units gone within hours. It’s messy, it’s chaotic but it all makes sense in d’you time! Chapters: 00:00 Coming up 00:27 Deciding the launch date 01:00 Demand for Lip Balm 01:22 Planning a Nykaa Exclusive Launch 01:45 Inside a meeting with Nykaa 03:17 BTS of a Campaign Shoot 03:53 What makes Tender Lip Nectar unique? 04:13 GTM meeting- Pre launch chaos 05:47 Unexpected mishap with Monocartons 06:38 Launch gets preponed 08:18. Learnings from launching a lip balm