If Everyone Knows You, Why Are You Still Marketing?
đź“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report If Everyone Already Knows You, Why Are You Still Marketing? (Podiatry Marketing Podcast) Jim McDannald and Tyson Franklin discuss why marketing must continue even when a clinic is busy and well-known, using a debunked Coca-Cola advertising myth to highlight that people buy from businesses they remember, not just ones they know. They explain that consistent visibility protects “mind share” from competitors and prevents clinics from being forgotten, and warn against “helicopter marketing,” where clinics only promote when bookings drop. Tyson frames marketing as both growth and defense, urging practices to “dig the well before you need the water” by staying proactive with newsletters, Google reviews, useful content, website updates, referrer thanks, patient education, short videos, and community speaking. They conclude that the goal is to be unforgettable and share where to get coaching and marketing help at tysonfranklin.com, podiatrygrowth.com, and podiatry.marketing. 00:00 Welcome and Banter 00:59 Today’s Big Question 01:18 Coke Advertising Myth 03:38 Known vs Remembered 05:10 Top of Mind Examples 08:16 Owning Mindshare 10:24 Clinic Marketing Consistency 11:08 Defensive Marketing Mindset 17:09 Helicopter Marketing Trap 19:45 Busy Clinic Checklist 21:15 Becoming Unforgettable 22:20 Wrap Up and Resources 23:45 Final Quote and Goodbye Listen to the full podcast episode to hear more from Jim and Tyson on the latest in business, the economy, and investing: https://open.spotify.com/show/71siUnI... https://podcasts.apple.com/us/podcast... Subscribe to our channel:    / @podiatrymarketing  Find complete show notes at: Podiatry Marketing: https://www.podiatry.marketing/ Talk with us about you and your practice: https://www.podiatry.marketing/contact/ Need some guidance with your marketing or practice: Jim McDannald, DPM - Podiatry Growth - https://podiatrygrowth.com/ Tyson E. Franklin - Podiatry Business Coach: https://www.tysonfranklin.com/ LinkedIn: Jim -   / mcdannald  Tyson -   / tysonfranklin66 Â
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