DIY or Hire It Out For Your Clinic Marketing
đź“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report DIY vs Hiring Marketing for Your Podiatry Clinic: Budget, Skills, and What to Measure Tyson Franklin and co-host Jim McDannald, DPM, discuss whether podiatrists—especially new graduates and practice owners—should handle marketing themselves or hire help. They emphasize starting with numbers: average value per patient visit, current monthly revenue, and schedule capacity to determine an appropriate marketing budget (often a small percentage of gross revenue, higher in growth phases) and to evaluate ROI in terms of patients needed to break even. They advise being honest about skills and interests, DIYing low-risk tasks like posts and reviews while avoiding high-risk technical work such as advanced SEO, ad strategy, website migrations, schema, and Google Business Profile recovery. If outsourcing, they recommend choosing providers who understand podiatry and avoiding generic “we do everything” offers. Success should be measured by new patients and cost per new patient, not vanity metrics. 00:00 Welcome and Tim Tams 00:53 Conference Catch Up 01:42 DIY or Outsource Marketing 03:14 Set Your Marketing Budget 07:43 Time Skills and Interest 10:40 Safe DIY vs Risky Tasks 12:10 Website Hosting and Migration 15:17 Hiring Podiatry Specialists 20:57 Track Patients Not Likes 23:26 Consistency Recap and Farewell Listen to the full podcast episode to hear more from Jim and Tyson on the latest in business, the economy, and investing: https://open.spotify.com/show/71siUnI... https://podcasts.apple.com/us/podcast... Subscribe to our channel:    / @podiatrymarketing  Find complete show notes at: Podiatry Marketing: https://www.podiatry.marketing/ Talk with us about you and your practice: https://www.podiatry.marketing/contact/ Need some guidance with your marketing or practice: Jim McDannald, DPM - Podiatry Growth - https://podiatrygrowth.com/ Tyson E. Franklin - Podiatry Business Coach: https://www.tysonfranklin.com/ LinkedIn: Jim -   / mcdannald  Tyson -   / tysonfranklin66 Â
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