A História da Juliano Oliva Imóveis: 27 Anos de Mercado Imobiliário em Itapoá, | JOI Cast #19

In this very special episode of JOI Cast, we welcome Guilherme Oliva, CEO of Juliano Oliva Imóveis, to celebrate the 27-year history of the real estate agency that transformed the real estate market in the city of Itapoá, Santa Catarina. Guilherme shares his inspiring journey, from the time he helped his family clean houses and clear land in Barra do Saí, to taking the lead of one of the most traditional and trusted real estate agencies on the Santa Catarina coast. Discover how transparency, security, and "door-to-door" client relationships built a strong and respected brand. We discuss the challenges of the real estate market in Itapoá, overcoming crises (such as the 2015 embargoes), and the importance of always putting the client first. If you want to understand the evolution of Itapoá beach and the secrets to investing safely on the coast of Santa Catarina, this episode is a must-see! ⏳ CHAPTERS 00:00 - Guest introduction and interview objective 01:09 - Founding of Juliana Oliva Imóveis at age 18 03:48 - Family history and first deals in Itapuá 06:29 - Beginning of brokerage through family referrals 07:48 - Neide's dreams and their impact on culture 09:07 - Initial effort and role definition 09:49 - Secretary and prospecting via lists and letters 11:25 - Transition to dial-up internet and growth 11:46 - First commission and initial motivation 13:16 - Building authority and trust with clients 13:51 - Market fluctuations and learning from experience 14:48 - Subdivision embargo in 2015 and overcoming it 18:02 - Company culture and client recognition 22:26 - First brokers and strengthening credibility 25:17 - Telephone calls as Humanized Strategy 27:41 - Commission Losses and Lessons Learned 29:11 - Negotiation Challenges and Overcoming Losses 34:27 - Reflection on Daily Decisions and Opportunities 35:16 - Investing Beyond the 'Dead Chicken' in the Market 35:50 - Automotive Client Case and Quick Negotiation 37:30 - Recent Investments and Market Strategies 39:14 - Quick Returns on Land Investments 42:03 - Importance of the Broker and Client Relationship 43:06 - Loyalty Between Client and Broker 45:01 - Impact of the Broker's Presentation on Trust 48:43 - Initial Sacrifices and Growth Prospects 48:43 - Initial Sacrifices and Growth Prospects 50:47 - Land Appreciation and Investment Opportunities 54:06 - Investment Timing and Future Expectations 56:47 - Final Message and Investment Overview 58:58 - Verticalization, Launches, and Future Vision of Joi 1:03:12 - Technological innovation and team training 1:03:45 - Thank you to clients 1:04:12 - Recognition of the team and constant effort 1:05:24 - Thank you to Guilherme and invitation to collaborators 1:06:11 - Thank you to a special colleague 1:07:13 - Closing and invitation to register 👉 Press play and check it out! Don't forget to subscribe to the channel, like the video and share it with those who also love the real estate market and the city of Itapoá. SEO: #Itapoa #ItapoaSC #JulianoOlivaRealEstate #RealEstateMarket #RealEstatePodcast #JoiCast #RealEstateAgent #SCCoast #ItapoaBeach #RealEstateInvestment #Entrepreneurship #SuccessStory #BarraDoSai #RealEstateAppreciation