Как RedBull устраивает самые экстремальные соревнования?

MyWarehouse is a cloud-based ERP solution for small and medium-sized businesses. Everything you need is in one system: https://www.moysklad.ru/register/?pro... Advertising by Lognex LLC, Taxpayer Identification Number (INN) 7736570901, erid 2VSb5wRc3cM Set up your email newsletter with UNISENDER: https://www.unisender.com/?utm_source... Advertising by UNI PLATFORMA LLC, Taxpayer Identification Number (INN) 9707003468 erid 2VSb5z7GQid RedBull—how does the most rebellious brand work? That's the question we answer in our new issue. We explore how much money the company invests in marketing (spoiler: a lot), and most importantly, why it does it. We're sure that if you follow sports or even occasionally browse similar TikToks, you've regularly seen clips of the most daring and courageous guys performing—who, of course, are from the Red Bull team. A new trend has even emerged on TikTok with user-generated content featuring young people skiing or snowboarding awkwardly, with the caption "Red Bull, follow me?" The brand even leaves comments from time to time. In the video, we explain why the brand has its own sports teams and sponsors extreme sports. We also discuss how the wellness movement is influencing the energy drink market and why Red Bull is being criticized. Subscribe to the channel, like it, and tell us in the comments what you associate with Red Bull and do you follow the brand's teams? Timecodes: 00:00 Introduction 01:05 History of Red Bull: From a Niche Drink from Thailand to the World's First Energy Drink 07:45 How much Red Bull spends on marketing: sports teams, label, and merch 09:00 How the "Red Bull" slogan came about inspires"? 09:40 why is Red Bull more expensive than other energy drinks? 10:07 Red Bull's aura of cool: why was the drink banned in many countries? 11:22 guerrilla marketing: how Red Bull appeared at raves and universities, and students became the main driver of sales 12:52 Why did Red Bull sponsor extreme sports? 13:52 Red Bull social networks: why does the brand need dozens of accounts? 18:44 Red Bull media empire: magazine, production, streaming service and music label 20:12 How safe are Red Bull extreme sports events? 20:46 Red Bull stars: Neymar, Sebastian Vettel, Lindsey Vonn 21:23 why is Red Bull an entire ecosystem and not just a drink? 23:23 email newsletters Ed Bulla: How to keep up with all the events? 25:07 Red Bull merch - you can buy everything! 25:52 Red Bull criticism: How do energy drinks affect your health? 26:56 Conclusions TikTok: https://www.tiktok.com/@_newmessage_?... Website: https://www.unisender.com (https://www.unisender.com/) Blog: https://www.unisender.com/ru/blog/ Telegram: https://t.me/unisender Vkontakte: https://vk.com/unisender Instagram*:   / unisendercom   Facebook*: https://www.facebook.com/unisender/?l... Habr: https://habr.com/ru/companies/unisend... Unisender School: https://school.unisender.com *Meta is recognized as an extremist organization Sources: https://hashtagpaid.com/banknotes/red...    • Red Bull's Billionaire Maniac Founder: Die...   https://24hoursworlds.com/sports/559787/ https://www.redbull.com/ru-ru/films/w...    • Документальный Фильм о Red Bull Trans-Sibe...