ЛУЧШИЕ кейсы Каннских Львов-2026

Instead of simply recounting the winners of the 2026 Cannes Lions, we've compiled our own shortlist of works that truly impressed us with their concept, execution, and industry impact. Not all of them won awards, but each one truly impressed us! Customize your email newsletter with UNISENDER: https://www.unisender.com/?utm_source... Advertising by Unisender SMART LLC, Taxpayer Identification Number (INN) 9731091240, erid 2VSb5yAH4ee For this issue, we spoke with Dasha Ovechkina, creative director of Wieden+Kennedy, the agency that developed the viral advertising campaign for Lego, "Everyone Wants a Piece." Dasha talks about how this ad with Messi and Mbappé was created, and the festival's internal structure. For advertising and partnership inquiries: [email protected] Listen to us in audio: https://newletter-unisender.mave.digi... Cannes Lions Festival Guide: How the Festival Came to Be and Why It's So Important for the Industry https://www.unisender.com/ru/blog/gid... Timecodes: 0:00 "Oscars in the Advertising World" 1:11 History of Cannes Lions 2:47 How are entries judged? 4:27 Why go to Cannes Lions, besides the statuette? 6:11 Best Advertising 2026 (Our Pick) 6:37 Branding for the Amazon Region 7:41 Mexican Cows: Oreo Ad 8:33 For Those Suffering from Overweight Baggage: Saudia Airlines Ad 9:39 The Immortal Filet-O-Fish 11:27 The Columbia Brand Almost Lost to a Stranger 12:38 Viral LEGO Ad with Football Stars 13:19 Talking to the Creator of This Ad 16:58 If an Ad Was Mistaken for AI, It's Good Advertising! 19:44 How the presentation and awards ceremony work 22:11 The stadium was transformed into a barcode 23:31 Corona helped us figure out how to cut a lime for beer 24:08 Delivery from Mac as a bonus to a speeding fine 25:10 Fax is being used again in France 27:08 Advertising against changing gadgets 28:22 Hyundai defends coca frogs 29:32 AI advertising from beer brands 32:42 They advertised a pen! 33:29 How brands use our data in advertising 38:16 Leroy Merlin made sales on the Louvre robbery 39:56 A flock of sheep ran into a store – an ad about it 41:28 Popeyes achieved reach during the papal election 42:23 Creative trends 2026 TikTok:   / _newmessage_   Website: https://www.unisender.com (https://www.unisender.com/) Blog: https://www.unisender.com/ru/blog/ Telegram: https://t.me/unisender VKontakte: https://vk.com/unisender Instagram*: instagram.com\unisendercom Facebook*: https://www.facebook.com/unisender/?l... Habr: https://habr.com/ru/companies/unisend... Unisender School: https://school.unisender.com *Meta is recognized as an extremist organization Sources: https://www.mckinsey.com/capabilities... https://www.adweek.com/sponsored/here... https://www.creativeboom.com/insight/... https://www.zappi.io/web/blog/yes-you... https://weareelevate.global/blog/the-...