Что предлагает Zarina, кроме одежды?

What's happening to Russian brands after the departure of large, familiar brands? Many new names have emerged to fill the vacant niches: MAAG instead of ZARA, Ecru instead of Bershka, Dub and Vilet in the place of P&B and Stradivarius. Their strategy is generally clear: quickly adapt and meet demand. But in this episode, we decided to look at a different case. A brand that was on the market long before these changes, and which continues to change and develop today. Today, I'm sharing Zarina's secrets! What's happening to this quiet and "grown-up" brand? We'll explore how their positioning has changed over time, what they offer their audience, and whether they have any strong marketing techniques we can learn from. Like, subscribe to the channel, and let us know in the comments: which Russian mass-market brands do you find most interesting right now? Timestamps: 00:00 A mature brand with a history 4:59 Comfort and ergonomics as key values 7:00 Jeans for different heights!!! 7:30 What does Zarina offer for men? 8:56 The influence of zoomers on Zarina 9:48 What is missing from Zarina's clever marketing? 10:59 How Zarina unites people 13:52 Zarina's HR brand 14:56 Calvin Klein aesthetics, doodles, and mixed reviews 15:58 Working with influencers 19:00 The most stable promotion channel 20:10 Collaboration with Alexander Rogov 21:22 Collection with Olesya Ivanchenko 22:18 Customer support 22:38 How has Zarina remained so stable for so many years? For advertising and partnership inquiries: [email protected] TikTok:   / _newmessage_   Website: https://www.unisender.com (https://www.unisender.com/) Blog: https://www.unisender.com/ru/blog/ Telegram: https://t.me/unisender VKontakte: https://vk.com/unisender Instagram*: instagram.com\unisendercom Facebook*: https://www.facebook.com/unisender/?l... Habr: https://habr.com/ru/companies/unisend... Unisender School: https://school.unisender.com *Meta is recognized as extremist Organization Sources: https://www.melonfashion.ru/brands/za... https://vc.ru/marketplace/900957-kak-... https://mindbox.ru/journal/cases/zari...