The Real Reason for Jaguar’s Woke Rebrand no one tells you

There is a Strange Coincidence coinciding with Jaguar's Rebrand and Tata. But the Real Reason could be less conspiracy and more incompetence and cowardice. As a Branding Industry Insider, I give you some insight into the decision process. Episode Guide 0:00 Introduction 1:32 Branding Marketing First Principles Analysis continued 7:00 The Coincidence and the Real Reason for Jaguar's rebrand Utkarsh Mohan is a Singapore based writer, philosopher, musician and artist of Indian origin. Formerly in corporate senior management, he now pursues his passions and is also the owner of the Ministry of Guitar collection You can also follow him on Instagram @ministryofguitar