#25 Пётр Бойцов// Директор по маркетингу VK знакомства #интервью #vk #vkзнакомства

Guest: Petr Boytsov Marketing Director of VK Dating 🎥 📲 https://dating.vk.com Key Points 👤 Guest's Journey • Born in Labytnangi (Yamal), north of the Arctic Circle. • At 16, worked as a landscaper, then as an administrator at an online casino. • Two higher education degrees in engineering, software engineer. • Began his career in marketing as a programmer-web designer (did everything from servers to design and advertising). • For the last 8 years, he has been Marketing Director (Mamba, Fintech, Fotostrana, VK Dating). ❤️ Personal Met my wife on VKontakte – he sent me a private message asking, "Do you play the violin?" (She answered "no," which led to the joke "we're so similar"). 📊 Numbers and Audience • MAU — over 4.5 million people. • Matches per day — over 1 million. • Ratio — 40% women, 60% men (competitors have women at ~22%). • Average age — 25–35 years old (serious relationships, not casual). • Verified — about 40% of profiles. ⚙️ How the service works • The ML algorithm takes into account ~100 factors (appearance, behavior, interests). • Interest-based collections (active recreation, beauty, studying at the same university). • Users' friends cannot see them on the service — double privacy. 💰 Economy ~80% of revenue comes from paid subscriptions. The rest are super likes and the "Attention" feature (which boosts your profile's ranking). 🎯 Social mission and the loyalty paradox • The most loyal users are deleted (they've found a match). • Users give cakes with the message "Thank you, you're down two users." • The goal is to match up as quickly as possible (like Avito: sell a product quickly → word of mouth). 🌍 Trends • The global growth of the "single economy" (single-nomics): food delivery, cleaning services, and online cinemas are replacing partners. • The government is trying to compensate for this with maternity capital and other measures, but the imbalance remains. The episode is now available on all platforms: 💙 VK video 📺 YouTube Subscribe to the 📱 channel https://t.me/mamaceonowGuest: Petr Boytsov Marketing Director of the VK Dating service 🎥 📲 https://dating.vk.com Key Points 👤 Guest's Journey • Born in Labytnangi (Yamal), above the Arctic Circle. • At 16, worked as a landscaper, then as an administrator at an online casino. • Two higher technical educations, software engineer. • Began his career in marketing as a programmer-web designer (did everything from servers to design and advertising). • For the last 8 years, he has been the Marketing Director (Mamba, Fintech, Fotostrana, VK Dating). ❤️ Personal I met my wife on VKontakte—I sent her a private message asking, "Do you play the violin?" (She answered "no," which led to the joke, "We're so similar"). 📊 Numbers and Audience • MAU — over 4.5 million people. • Matches per day — over 1 million. • Ratio — 40% women, 60% men (competitors have women at ~22%). • Average age — 25–35 (serious relationships, not casual). • Verified — about 40% of profiles. ⚙️ How the service works • The ML algorithm takes into account ~100 factors (appearance, behavior, interests). • Collections by interests (active recreation, beauty, studying at the same university). • Users' friends don't see them in the service—a double privacy loop. 💰 Economy ~80% of revenue comes from paid subscriptions. The rest comes from super likes and the "Attention" feature (which boosts profile rankings). 🎯 Social Mission and the Loyalty Paradox • The most loyal users are deleted (they've found a match). • Users give cakes with the message "Thank you, you're down two users." • The goal is to match up as quickly as possible (like Avito: sell the product quickly → word of mouth). 🌍 Trends • Global growth of the "single economy" (single-nomics): food delivery, cleaning services, and online cinemas are replacing partners. • The government is trying to compensate for this with maternity capital and other measures—but the imbalance remains. The episode is now available on all platforms: 💙 VK video 📺 YouTube Subscribe to the 📱 channel https://t.me/mamaceonow