The New Reality of Marketing Careers: What You Need to Know Now [VIDEO]

Marketers are often the team tapped for a brand’s AI tool strategy. “It’s similar to what we saw a few decades ago with the advent of the internet and new digital technologies,” says Molly Soat, vice president of professional development at the American Marketing Association. And with that responsibility comes increasing expectations on efficiencies by marketers — exacerbating the do-more-with-less expectation. But it won’t work for long. “It will hit a breaking point, at which point good organizations, smart organizations will look at the marketing function and say, ‘What do we actually need to thrive and to build?’” CMI’s Kim Moutsos, vice president of editorial, sees the potential impact: "Short-term thinking can lead to harm in the long run." Molly joined Kim and CMI’s chief strategy advisor Robert Rose for The New Reality of Marketing Careers webinar. The trio had a robust conversation on what marketers should be thinking about as professionals and departments within organizations. They drew on CMI’s 2026 Career and Salary Outlook: Content and Marketing Professionals, while Molly previewed the AMA’s future trends in marketing report, which will debut this summer.