Folge #6: Der Weg zur starken Marke | ... und ein Spritzer Zitrone

Who am I, really, and what do I stand for? How do I build a strong brand? How do I attract customers to my shop? And how do I gain visibility on the relevant platforms? Host Ellis Osabutey talks with restaurateur Suna Aslan, who is also his business and life partner, about brand building and branding. They discuss emotions, positioning, and authenticity, as well as a zero-euro marketing strategy, partnerships, creating a pull, but also avocado toast, energy levels, unpopular decisions, homemaker hacks, and much more…