#173 Hooked: How to Build Habit-Forming Products with Nir Eyal

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can we create products compelling enough to "hook" users? Nir Eyal, the bestselling author of "Hooked: How to Build Habit-Forming Products", has constructed a framework for designing better products and will share his years of research in this practical workshop. This talk gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior by studying how the world's most engaging products keep users coming back again and again. “Hooked: How to Build Habit-Forming Products” was presented on March 6, 2019, by Nir Eyal. Sponsored by Bluehost.