Nir Eyal | Indistractable: How to Control Your Attention and Choose Your Life | Talks at Google

In partnership with Own Your Career, international bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, will discuss his book “Indistractable: How to Control Your Attention and Choose Your Life.” Nir reveals the hidden psychology driving us to distraction and describes why solving the problem is not as simple as swearing off our devices. Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention—helping you live the life you really want. Get the book here: https://goo.gle/47yY8FC. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today. Nir attended The Stanford Graduate School of Business and Emory University. Moderated by Vatsala Deora.