Brand Building: Selling A Feeling, Not A Buzz | Tim Snape joins The KBD Show

Turns out you can build a cult brand around a beer that's all about the moment, not the buzz. Tim Snape explains how. This week on The Kill Boring Dead Show, Tim, the CMO of Heaps Normal, gets real about building a brand in a category everyone said was a fad - the fights, the f*ck-ups, and the moments it actually started working. When Heaps Normal launched, non-alcoholic beer was still a punchline. Today, it's one of the most talked-about categories in Australian drinks - and Tim Snape has been in the middle of it the whole way, building the brand from scratch as CMO and Chief Brand Officer. In this episode, Tim sits down with us to unpack: Why "non-alcoholic" was seen as a dead category before Heaps Normal proved otherwise The hardest lessons from building a challenger brand with zero playbook to follow What it actually takes to shift culture, not just sell product The moments things didn't go to plan — and what he'd do differently If you're building a brand in a category people think they already understand, this is for you. 👽 Stalk The Kill Boring Dead Show Apple: The Kill Boring Dead Show Spotify: ⁠The Kill Boring Dead Show⁠ 🔪 Stalk Kill Boring Dead: Instagram: ⁠@killboringdead⁠ 👹 Stalk Marcus: Instagram: ⁠@marcuswillis⁠ TikTok: ⁠@marcusgoesmarketing⁠ 💀 Stalk Shanice: TikTok: ⁠@yourmouthismoving⁠ ♥️ Stalk Tim: LinkedIn: ⁠Timothy Snape⁠ Instagram: Heaps Normal⁠ 🍺 🚀 Want to work with us? ⁠Hit us up on IG @killboringdead