Rory Sutherland's 2026 Marketing Masterclass | MAD//Fest London

THE INAUGURAL SUTHERLAND LECTURE! New for 2026, The Sutherland Lecture is a state-of-the-nation view on the marketing/advertising industry. Each year, a selected individual will put the big issues on the table and call for collective industry action on key trends, challenges and opportunities. Of course the first person to deliver The Sutherland Lecture will be Rory, who will reflect on his near 40 year career in adland to appraise the health and direction of marketing in 2026. In 2027, Rory will choose the next Sutherland Lecture speaker, creating a prestigious annual format that marks Rory's contribution to the industry.