Кофейный бизнес в 2026: риски, возможности и новые правила игры. Двойной эКспрессо

In the new episode of the "Double Espresso" podcast, we spoke with Dmitry Borodai, founder of the roasting company "Svarshchitsa Ekaterina." We discussed the state of the market, promising areas in HoReCa, approaches to partnerships and customer service, the healthy lifestyle trend, and the changes expected in the industry in the coming years. Dmitry also shared the lessons he's learned over the years developing one of the country's most recognizable coffee brands. 00:00 New guest on the "Double Espresso" podcast 03:01 What is important for entrepreneurs to understand today? 04:13 What is happening to the market now after the surge in Arabica coffee prices? 08:40 What optimization steps should small coffee shops take? 10:29 Recommendations for entrepreneurs who want to open a coffee shop in 2026 13:42 What HoReCa projects are worth opening in the next 3-5 years? 15:33 What's a higher priority for a business: investing in marketing or product? 18:25 What business lessons has Dmitry Borodai learned from the experience of "Svarshchitsa Ekaterina"? 20:26 "Svarshchitsa Ekaterina"'s collaborations with brands 24:02 The healthy lifestyle trend 28:52 How to build a partnership? 37:45 Customer approach at "Svarshchitsa Ekaterina" 38:54 What trends should the market expect, according to Dmitry Borodai? 44:06 What can we expect from Dmitry Borodai in 2026?