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THIS MATERIAL (INFORMATION) WAS PRODUCED AND DISTRIBUTED BY FOREIGN AGENT ELIZABETH NIKOLAYEVNA OSETINSKAYA OR CONCERNING THE ACTIVITIES OF FOREIGN AGENT ELIZABETH NIKOLAYEVNA OSETINSKAYA 18+ PROXYLINE — personal proxy servers. Use promo code "Osetinskaya" for a 10% discount until July 31st: https://clck.ru/3STjPX (Mirror for Russia: https://clck.ru/3URC6s) THE CHAT — join the Osetinskaya business community: https://donate.osetinskaya.io Telegram channel "It's Osetinskaya!": https://t.me/osetinskayaliza New York is one of the most expensive cities to live in, but people from all over the world flock here in pursuit of the American dream. The first question for many is where to live when renting is too expensive and buying their own home costs millions of dollars. This is precisely the segment in which our new hero, Sergey Starostin, the founder of Outpost, is building his business. The company creates co-living spaces—a modern version of communal apartments with shared spaces, vetted neighbors, events, and a management company that looks after the building. Today, Outpost is the largest co-living operator in the US. They manage approximately 4,000 properties, with expected revenue this year of $70 million. Starostin was born in Ukraine, then worked at General Electric in Moscow, and in 2016 moved to the United States, where he and his partners founded Outpost. This business largely grew out of his personal experience: first, he lived in a Brooklyn basement, and later, in one of the company's co-living spaces. We met with Sergey in New York to discuss apartment prices (Osetinskaya was shocked!), who chooses co-living, what's happening in the US real estate market, how AI is changing "boring businesses," why Starostin himself doesn't live in Manhattan, and why everyone loves New York. We also talked about zoomers, the homeless, and the loneliness epidemic. Timecodes 00:00:00 Teaser! 00:01:22 Is co-living an American-style communal apartment? 00:04:00 Strolling around Manhattan: How much does it cost to rent 40 square meters in New York? 00:06:01 "Everyone's wanted to come here for the last 200 years." Why is housing so expensive here? 00:08:26 Advertising 00:10:18 Why did Starostin move to the US? 00:12:30 "I had to fall." Why did Starostin live in a basement? 00:15:01 How Outpost began 00:15:26 THE CHAT — an Ossetian business community! 00:16:46 Who lives in co-living spaces? 00:18:13 How Outpost's business model works 00:18:58 How Outpost acquired its competitors 00:19:58 Outpost is the largest co-living operator in the US. Why didn't the others survive? 00:22:58 How Venture Capitalists Changed Outpost 00:24:38 How Outpost Differs from Airbnb and WeWork 00:28:59 Is It a Profitable Business? 00:30:37 Why Europe Has Overtaken the US in Coliving 00:32:21 Why New York Needs a Coliving Law 00:34:00 Why Demand for Coliving Will Continue to Grow 00:34:48 How New York Works 00:36:05 "New York is Chaos." Who Can't Survive Here? 00:36:54 The Most Prestigious Neighborhoods 00:38:02 A $128 Million Apartment? Welcome to New York! 00:40:08 How Wall Street offices are being converted into residential buildings 00:40:45 How developers are being forced to lower rents 00:42:23 Why Starostin loves New York 00:44:05 Why so many people want to live in communal apartments 00:45:41 How much does it cost to rent a studio apartment in the US 00:46:45 How scammers deceive tenants 00:49:45 How Outpost screens tenants 00:51:23 "The Loneliness Epidemic": Why Coliving Isn't Just About Saving Money 00:55:00 Where did the name Outpost come from? 00:55:44 If not an IPO, then what? 00:56:50 Why "boring businesses" have become interesting to venture capital funds 00:59:24 How AI is changing the real estate industry 01:04:20 How much does AI increase business valuations 01:05:54 "When people outgrow co-living, we have something to offer." How Outpost scales 01:07:48 Why Outpost was built without investment 01:10:35 Why venture capital is dangerous for real estate 01:11:39 How Outpost makes money from both building owners and residents 01:16:46 Will Outpost expand beyond the US? 01:18:14 Co-living Market Size 01:20:03 What's Happening in the US Real Estate Market 01:23:29 Who Owns the Skyscrapers in New York 01:26:53 Why Housing Almost Never Depreciates 01:29:10 Negative and Positive Theories about AI. Which One Does Starostin Believe? 01:30:47 Why the government can't make housing cheaper 01:31:43 "Every man for himself": why are there so many homeless people in New York City? 01:33:59 How many vacant apartments are there in New York City? 01:34:33 What happened to the classic American dream? 01:37:08 How Zoomers have changed their attitudes toward housing, work, and privacy 01:39:14 Why is it so difficult to evict tenants, even if they don't pay? 01:42:07 How tenants deceived Outpost and moved Latin American immigrants into their apartment 01:45:08 Why buying an apartment isn't so important to Zoomers 01:46:55 Why people are leavi...