[Webinar] How To use data to Activate personalization and enhance loyalty

There’s no such thing as having too many guests. But when deciding over volume or customer loyalty, what would you choose? Trick question, you don’t have to choose one over the other, but you have to find a balance between prospecting and nurturing. Many times, hotels focus on advertising, positioning, and low rates to draw in new guests. However, in doing so, hoteliers forget about retaining guests they already have. The last thing you’d want to do is lose an existing guest to a competitor down the street. After all, it costs five times more to attract a new customer than to retain an existing one. So, join our webinar to learn the techniques that top hoteliers are using to boost guest loyalty. Industry experts from The GuestBook, HMC, and StayNTouch will go over proven tips and strategies that have increased revenue and lowered marketing costs. In this webinar, you’ll learn how to: -- Create highly personalized conversation via automated campaigns -- Leverage guests’ desire for cashback to increase direct booking and loyalty -- And maximize gathered data to supply guest demands and interests throughout the guest journey StaynTouch's live presentations are followed by short Q&A sessions. Stay updated and join us in the next live webinar by subscribing at https://pms.stayntouch.com/login and clicking on "Customer Webinars" to the left of the screen.