AI and the tech shifts shaping the next era

Understand the technologies transforming hospitality and reshaping how hotels operate and compete – from AI and augmented intelligence to automation, data and more. You’ll walk away with what’s real, what’s hype and where your biggest opportunities lie. Julie Linn Teigland, EY Gilad Berenstein, Brook Bay Capital Matt Welle, Mews 0:00 Introduction: AI's Role in Hospitality's Future 0:53 Creating Creativity: AI as a Tool, Not a Threat 2:04 AI in Hospitality: Myths vs Reality 4:20 Trends Shaping the Next Era of Hotel Tech 6:43 Real-World Applications of AI in Hotels 10:32 The Shift from Efficiency to Guest Experience 11:34 Reimagining Guest Journeys with AI 18:45 The Urgency of Adopting AI Now 21:23 The Agentic AI Era: What It Means for Hotels 22:50 Adapting to Rapid Technological Change 24:39 Innovative Uses of AI Hoteliers Can Deploy Today 29:18 Who Owns the Guest Relationship in an AI World? 35:13 The Future Hotel: Human + Machine Learn more about Mews and Unfold sessions here: https://www.mews.com/en/unfold-2026