How to Drive Traffic to Your Freelancer Website with SEO + AEO with Krissy Chin & Claire VanBemmelen

How to Drive Traffic to Your Freelancer Website with SEO + AEO (more⤵️) How are clients finding service providers right now? They might ask AI and if your website isn't set up to be recommended by tools like ChatGPT, Perplexity, or Claude, you're invisible to a growing chunk of your potential client base. In this episode, I talk with Krissy Chin and Claire VanBemmelen of K+C Creative about how to drive more traffic to your service provider website using SEO and AEO (answer engine optimization). This is a practical strategy for freelancers and service providers who want to get found by better clients. ⏱ Chapters 00:00 - Introduction to AI's Focus on Credibility & Authority 02:27 - Krissy Chin's Background: From Nursing to Tech Advocate 03:27 - Claire VanBemmelen's Background: Interior Design to Web Strategy 06:38 - Choosing the Right Website Platforms (Kajabi, WordPress, etc.) 08:26 - Website Audits: Fixing First Impressions and Conversions 10:38 - Philosophy: Your Website as a 24/7 Strategic Partner 13:17 - Big Mistake #1: Over-relying on Generic AI Copy & Lack of Clarity 14:48 - The Danger of Clever vs. Clear Headlines 16:32 - Big Mistake #2: Information Overload & Cluttered Designs 18:22 - The Importance of a Clear, Repeated Call to Action (CTA) 20:35 - Perfecting Your About Page (It's Not a Resume!) 24:51 - Multiple Ways to Drive Traffic to Your Website 26:26 - SEO vs. AEO: What is Answer Engine Optimization? 31:46 - How AI Judges Your Site: Clarity, Authority, and Pattern Recognition 39:16 - Using FAQ Accordions to Improve User Experience and AEO 44:03 - Qualifying Clients and Setting Yourself Apart in FAQs 47:20 - Building Digital Footprints to Get Recommended by AI 51:19 - The Importance of Thought Leadership and Niching Down 53:16 - The Reality of Website Templates vs. Custom Design 56:50 - Attracting High-Level Clients with an Elevated User Experience 58:16 - Wrap-Up + Applying for the Digital Marketers Workgroup 🔗 Connect with Krissy & Claire   / kandc.creative   https://www.kandccreative.com/    / @kandccreative   ▸Get a FREE website audit from Krissy & Claire: you’ll get a personalized mini audit on your home page: https://www.kandccreative.com/free-audit ▸Krissy Chin talks about her 2 Million-dollar membership model business:    • Chatting with Krissy Chin about her 2 Mill...   🤝 Join our Digital Marketer’s Workgroup - the only peer community built specifically for established marketing specialists where vetted specialists share what's actually working, refer each other with confidence, and become the name that circulates in rooms they're not even in: https://courses.emilyreaganpr.com/vaw... 🆓 FREE Download Top 10 Marketing Tasks Freelancers Get Paid For: https://courses.emilyreaganpr.com/10V... 🦄 Learn digital marketing skills with my UDMA Self-Starter course: https://courses.emilyreaganpr.com/sel... 👋 Hey, I’m Emily Reagan. I teach freelancers and service providers in-demand digital marketing skills so they can work from home, get paying clients, and build flexible, sustainable businesses. 🔗 Connect with Emily   / emilyreaganpr     / emilyreaganpr   Hire a Digital Marketing Assistant: http://hireaunicorn.com/ The Marketing Freelancer Podcast: https://emilyreaganpr.com/podcast/ Ask Emily Anything: https://www.speakpipe.com/unicornsunite 👍 Like, comment, and subscribe for more freelancing tips, digital marketing training, and podcast episodes.