How to Analyze Focus Group Data in NVivo (Step-by-Step Tutorial)

Struggling to analyze your focus group data in NVivo? In this step-by-step tutorial, I walk you through the complete process — from cleaning transcripts to developing themes — using NVivo 15. You’ll learn: ✔️ How to prepare and clean focus group transcripts ✔️ How to import data into NVivo ✔️ How to auto-code by speaker ✔️ How to create cases & import demographic data ✔️ How to code data under research questions ✔️ How to develop themes from codes ✔️ How to structure focus group analysis differently from interviews This tutorial is perfect for graduate students, PhD researchers, and qualitative researchers using focus groups for their study. 💡 Plus, I share details about my 2-day NVivo hands-on workshop where you’ll learn interviews, surveys, and focus group analysis step-by-step. If you’re new to NVivo or want to improve your qualitative data analysis skills, this video is for you. Don’t forget to like, comment, and subscribe for more qualitative research tutorials! 🎓 Want to master NVivo from beginner to advanced? Join my upcoming 2-Day Hands-On Workshop (details in description). Use this discount code to get 25%: INSTATS25 https://instats.org/seminar/hands-on-... 00:00 Introduction 01:00 Study Overview & Research Questions 02:00 Cleaning Focus Group Transcripts 04:00 Creating a New NVivo Project 05:30 Importing Transcripts into NVivo 06:00 Auto-Coding by Speaker 09:00 Creating & Importing Demographic Data 14:00 Creating Containers for Research Questions 16:30 How to Code Focus Group Data Properly 18:00 Focus Groups vs Interviews (Critical Differences) 20:00 Creating Codes (Step-by-Step Example) 23:00 Organizing & Reviewing Codes 24:00 NVivo Workshop Invitation 25:00 Developing Themes from Codes 27:00 Final Tips & Wrap-Up