How To Do Qualitative Analysis of Interviews with Nvivo

Work with me: https://survivingresearch.com/done-fo... 📩 Email: [email protected]👈 Struggling to make sense of your interview or focus group data? In this step-by-step video, I walk you through thematic analysis — one of the most widely used approaches in qualitative analysis — so you can confidently move from raw data to meaningful findings. Whether you're working on a Master's thesis or a PhD dissertation, understanding how to conduct rigorous qualitative data analysis is non-negotiable. In this tutorial, I break down the full process of qualitative coding using the Braun and Clarke framework — the gold standard approach that most supervisors and examiners expect you to follow. You'll also see exactly how to carry out thematic analysis in NVivo, making the entire coding and categorisation process faster and more organised. This NVivo tutorial is designed for beginners, so no prior experience with the software is needed. In this video, you'll learn: What thematic analysis is and why it matters for your research How to apply the Braun and Clarke six-phase model step by step How to do qualitative coding systematically — without losing your mind How to use NVivo to manage and analyse your qualitative data analysis process How thematic analysis in NVivo saves you hours of manual work If you're doing any form of qualitative analysis for your thesis, this video will save you time and help you avoid the most common mistakes students make. Displayed findings report https://docs.google.com/document/d/1X... Mentioned Videos How to analyze interview transcripts in qualitative research (RTA with NVivo 14)    • NVivo Tutorial: Analyze Interview Transcri...   9 Ways to Visualize Your Results in NVivo    • 9 Ways to Visualize Your Results in NVivo   Chapters 00:00 Intro 00:28 Thematic Analysis Approaches 01:30 Six steps of reflexive thematic analysis 02:06 Example Research Question 02:19 Creating project and importing transcripts into NVivo. 03:26 Familiarizing with the data 04:53 Generating initial codes. 09:59 Generating themes 13:37 Reviewing potential themes. 14:52 Defining & naming themes. 16:03 Producing the report.