Three Playbooks For GEO Success

In part 3 of our conversation with SEO expert Josh Lohr, we’ll explore his comprehensive guide on how to align and structure your content strategy for maximum effectiveness in generative AI search engines. We’ll learn what knowledge graphs are and why they set the stage for AI transformation; why collaborating with teams across your business are more essential than ever. Josh will help you understand new strategies for building topical authority, strategic handling of media and other technical SEO and GEO considerations. Read more at the Contentful Blog: https://www.contentful.com/blog/geo-p.... ======= ⏱️ Chapters: 00:00 - Introduction 02:05 - GEO playbook for content 04:35 - Brand Mentions 07:19 - The New Customer Journey 09:23 - GEO Technical Playbook 13:03 - GEO Playbook for Authority 16:43 - Up next ======= 📺 All episodes ►    • AI Search Series - SEO & GEO   Ep 1 ►    • What is GEO, and how does it differ from SEO?   Ep 2 ►    • Understanding and Optimizing for Various LLMs   Ep 3 ►    • Three Playbooks For GEO Success   Ep 4 ►    • How Contentful Helps You With SEO & GEO   Ep 5 ►    • 2025 SEO/GEO Predictions and 5 Takeaways   ======= About Contentful Learn more about Contentful: https://www.contentful.com/products/p... For more on SEO: SEO guide ► https://www.contentful.com/seo-guide/ Contentful & SEO ► https://www.contentful.com/solutions/... More blog posts from Josh Lohr ► https://www.contentful.com/blog/autho... More blog posts from Allan White ► https://www.contentful.com/blog/autho... STAY TUNED Subscribe ►    / contentfulinc   Website ► https://www.contentful.com/ LinkedIn ►   / contentful   Discord ► https://www.contentful.com/discord/ Instagram ►   / contentful.inc   GitHub ► https://github.com/contentful Twitter/X ► https://x.com/contentful #SEO #GEO #headless #composable #CMS #DXP #MACH #CDN #generativeai #aiseo #digitalmarketing #searchengineoptimization #contentmarketing #contentstrategy #seotips