What is GEO, and how does it differ from SEO?

In this first episode of our five-part series on GEO, Josh Lohr, Contentful’s SEO lead, walks through the history of SEO and highlights some of the challenges that AI-powered search experiences are presenting to marketers. He explains the key differences between SEO and GEO, how marketers can change their approaches to attribution and measurement. Read the first blog post in the series here: https://www.contentful.com/blog/gener... ======= ⏱️ Chapters: 00:00 Introduction 01:07 Glue Pizza - AI Flubs 04:15 What is GEO? 07:21 Why Google is still relevant 08:53 SEO vs GEO 12:55 Key Differences 13:51 Up Next ======= 📺 All episodes ►    • AI Search Series - SEO & GEO   Ep 1 ►    • What is GEO, and how does it differ from SEO?   Ep 2 ►    • Understanding and Optimizing for Various LLMs   Ep 3 ►    • Three Playbooks For GEO Success   Ep 4 ►    • How Contentful Helps You With SEO & GEO   Ep 5 ►    • 2025 SEO/GEO Predictions and 5 Takeaways   ======= About Contentful Learn more about Contentful: https://www.contentful.com/products/p... For more on SEO: SEO guide ► https://www.contentful.com/seo-guide/ Contentful & SEO ► https://www.contentful.com/solutions/... More blog posts from Josh Lohr ► https://www.contentful.com/blog/autho... More blog posts from Allan White ► https://www.contentful.com/blog/autho... STAY TUNED Subscribe ►    / contentfulinc   Website ► https://www.contentful.com/ LinkedIn ►   / contentful   Discord ► https://www.contentful.com/discord/ Instagram ►   / contentful.inc   GitHub ► https://github.com/contentful Twitter/X ► https://x.com/contentful #SEO #GEO #headless #composable #CMS #DXP #MACH #CDN #generativeai #aiseo #digitalmarketing #searchengineoptimization #contentmarketing #contentstrategy #seotips