How Steven Bartlett Built a Content Machine That Makes $25M/Year

Get my free guide on how to build a winning content system (1B+ views, 1M+ followers): https://shortformsystem.co Use Sandcastles to grow 10x faster on social media (try free): https://sandcastles.ai Work with me: https://shortform.academy In this video, I break down Steven Bartlett's secret weapon behind building his $25M/Year media empire, Diary of a CEO. This my first "breakdown video" where I dissect the playbooks of other entrepreneurs while extracting the lessons and making it tactical for you to try them yourself. If you like this format and want me to do others, lmk in the comments! If you're interested in learning how to level up your own short-form videos, I made a free community with video lessons like this one. Here's a free invite link: https://skool.com/wavyworld Video Time Stamps: 0:00 Intro 1:45 How to make narrative hooks 4:43 How to engineer more interesting clips 8:17 How to optimize pace, delivery, and tone 10:51 How to improve your visual text hook 11:58 How to enhance your video/audio quality 13:06 Why fake podcasting crushes 15:08 How to get shorts to drive to long-form (Breadcrumb Strategy) 16:17 How to supercharge the shorts formula (Echo Effect) ------------------------- SHORT-FORM VIDEO (IG, TIKTOK, LINKEDIN, YOUTUBE, FACEBOOK): • Try Sandcastles, my short-form research & storytelling tool that will help you grow 10x faster on social media (free trial): https://sandcastles.ai • Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - https://lu.ma/sfa-hooks • Hire my short-form video editors - https://forms.gle/TAYRJkV116Q5xois9 • Join my Short-Form Academy (designed for business owners to build a social media content machine that turns views into leads & sales) - https://shortform.academy LONG-FORM VIDEO (YOUTUBE) • Get my Complete YouTube System (designed for business owners to build a Youtube content machine that turns views into leads and sales): https://kallaway.co/youtubeblueprint • Hire My YouTube Strategist (Ideas, Titles, Thumbnails) - https://forms.gle/5SRPsikwE3RR21Ep8 • Hire My Thumbnail Designer - https://forms.gle/GJp2XmUmVM9dxZzYA • Hire My YouTube Video Editors - https://forms.gle/TAYRJkV116Q5xois9 ---------- Follow me (1M+ followers) For Content/Marketing Strategy: • Instagram:   / kallawaymarketing   • TikTok:   / kallawaymarketing   • YouTube:    / @kallawaymarketing   • LinkedIn:   / kanekallaway   • X: https://www.x.com/kanekallaway • Threads: https://www.threads.net/kallaway For Tech & AI: • Instagram:   / kallaway   • YouTube:    / @kallawaytech   • TikTok:   / kanekallaway