Social Media Expert Breaks Down $100M Content Strategy (Full Case Study)

Get my free guide on how to build a winning content system (1B+ views, 1M+ followers): https://shortformsystem.co Use Sandcastles to grow 10x faster on social media (try free): https://sandcastles.ai Work with me: https://shortform.academy In this video, I share my process for coming up with viral content ideas/series for brands. Think of it like a live consulting session for a supercharged content strategy. If you run a business and are interested in leveling up your content strategy, I'm launching Short Form Academy with super limited spots: https://shortform.academy Video Time Stamps: 0:00 Intro 0:58 What is Wander? 3:00 Wander's Biggest Content Challenge 4:37 Wander Current State Content Audit (Email, Short-Form, YouTube, Paid Ads) 12:54 New Content Idea 1 - Curated Luxury Travel Media Play 16:54 New Content Idea 2 - The Wander List 19:13 New Content Idea 3 - Short-Form Wander Nomad Vloggers 21:09 New Content Idea 4 - Love Island for Entrepreneurs...in a Wander 23:37 Bonus Idea - Vertically Integrated Podcast Hosting * This video was not paid for by Wander. I genuinely love them (and know a lot about their brand) which is why I picked to make this first one on them. Have gotten lots of messages about them -- Yyou can use this link (https://bit.ly/kallawaywander) or code "VLWYRGDX" to get $250 off any Wander trip* ------------------------- SHORT-FORM VIDEO (IG, TIKTOK, LINKEDIN, YOUTUBE, FACEBOOK): • Try Sandcastles, my short-form research & storytelling tool that will help you grow 10x faster on social media (free trial): https://sandcastles.ai • Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - https://lu.ma/sfa-hooks • Hire my short-form video editors - https://forms.gle/TAYRJkV116Q5xois9 • Join my Short-Form Academy (designed for business owners to build a social media content machine that turns views into leads & sales) - https://shortform.academy LONG-FORM VIDEO (YOUTUBE) • Get my Complete YouTube System (designed for business owners to build a Youtube content machine that turns views into leads and sales): https://kallaway.co/youtubeblueprint • Hire My YouTube Strategist (Ideas, Titles, Thumbnails) - https://forms.gle/5SRPsikwE3RR21Ep8 • Hire My Thumbnail Designer - https://forms.gle/GJp2XmUmVM9dxZzYA • Hire My YouTube Video Editors - https://forms.gle/TAYRJkV116Q5xois9 ---------- Follow me (1M+ followers) For Content/Marketing Strategy: • Instagram:   / kallawaymarketing   • TikTok:   / kallawaymarketing   • YouTube:    / @kallawaymarketing   • LinkedIn:   / kanekallaway   • X: https://www.x.com/kanekallaway • Threads: https://www.threads.net/kallaway For Tech & AI: • Instagram:   / kallaway   • YouTube:    / @kallawaytech   • TikTok:   / kanekallaway