Creating a Feeling | Matthew Luhn | TEDxUCSB

From toy stores to Toy Story, Matthew Luhn has been creating stories for over 25 years that have made people cry, laugh, and believe. As an accomplished storyteller, branding consultant, writer, and keynote speaker, Matthew has been creating stories and characters for 10 Pixar films including Toy Story (1995), Monsters Inc. (2001), and Cars (2006). In addition to his story writing, Matthew also coaches and trains CEO’s, marketing teams, and other professionals how to create stories for Fortune 500 companies and corporate brands that get people to believe and buy. His clients include Target, Adidas, Google, Disney, Facebook, and many more. Matthew Luhn is an accomplished story teller, story consultant, writer, and keynote speaker. Matthew has over 25 years of experience creating stories and characters for Pixar, including Toy Story (1995), Monsters Inc. (2001), and Cars (2006). In addition to his story writing, he holds “story seminars,” in which he trains CEO’s, marketing teams, and other professionals on how to create stories for Fortune 500 companies and corporate brands. His clients include Target, Adidas, Google, Disney, Facebook, and many more. Matthew is also passionate about teaching and empowering children around the world on how to write, draw, and create stories. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx