The Undeniable Power of Business Storytelling | Khushboo Nangalia | TEDxAPUKL

Storytelling is a superpower that we all possess (sorry, Superman), but it sometimes doesn’t get the respect it deserves. Sure, storytelling is innate to human beings, but that doesn’t mean that it’s easy–or comes naturally. The good news, though, is that business storytelling is a skill that can be learned. If you want to learn how to tell a better story as a leader, or to help clarify your brand for customer or employees? Khushboo will be lifting the lid on what she know about the art and practice of storytelling — you can keep it in your back pocket to supercharge presentations or seal the deal when you finally get five minutes to pitch that major influencer. Enjoy the undeniable power of storytelling. Khushboo Nangalia is the Founder & CEO of BEYOND99, a Marketing Technology company. She’s a passionate marketer working in deep partnership with brands & businesses. She strongly believes in the philosophy of Lean as a Growth Strategy to improve business performance. Aside, she also act as a speaker and mentor on brand building, women empowerment and leadership. With her WomenofImpact initiative she’s at an attempt to inspire women of today to shatter the glass ceiling by convening women from across the global to share their stories, experiences & knowledge. She was Head of Digital at LINsAD, where her role was a mash-up of planning, strategy and management – hence helping inject innovation and digital strategy into the agency's work across its largest accounts, which include AAA Malaysia, China Southern Airlines, Poh Kong, Julie's Biscuit, Spotlight, EBusiness Association Malaysia, Malaysia Crime Prevention Foundation & Xiamen Air. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx