Компанія, яку не змогли зупинити навіть США. Хто насправді керує Google?

Who really runs Google and how much does Alphabet earn? The story of the world's most expensive advertising empire - from a garage to a capitalization of 4.65 trillion dollars. This is more than the economies of Japan or the UK. And all the key decisions of the company are made by only two people - Larry Page and Sergey Brin. Thanks to a special class of shares, they control 51% of the votes, having only 5-6% of the economic share. In 1998, Page and Brin wanted to sell their technology for 1 million dollars. Yahoo, AltaVista and Excite refused - and this became the most expensive mistake in the history of business. Today, YouTube brings Alphabet 60 billion dollars a year, only 5 billion less than the entire state budget of Ukraine. The corporation's total revenue is 403 billion, 2.2 times more than the Ukrainian GDP. And to make sure you use their search, Google pays Apple $20 billion a year to be the default search engine. A US court found Google a monopoly but refused to break up the company. Europe imposed fines of 11 billion euros — for the corporation, this was simply the "price of dominance." Google has created a system that no one seems to be able to stop. 🔻 In this issue about Google and Alphabet:— how two Stanford graduate students created an algorithm that changed the Internet— why Yahoo and Excite refused to buy Google for $1 million— Android for $50 million and DeepMind for $500: the wisest purchases in history— how much does YouTube earn and why advertising is selling your attention— why Google pays Apple $20 billion every year— "double Irish with a Dutch sandwich": how money was taken offshore— why the US court recognized Google as a monopolist, but could not divide it— Waymo, DeepMind, Verily: what Alphabet burns billions on every year 🔻 See also: 👉 Redrawing the world's borders:    • Як виглядатиме світ після війни. Шість сце...   👉 Iran closed Hormuz:    • Чому весь світ залежить від однієї протоки...   👉 Space energy:    • Хто першим підкорить космічну енергію - то...   👉 Ukrainian resources: lithium, titanium, graphite:    • Чому Україна досі бідна? Як наші $12 триль...   👉 Cancer is no longer a sentence:    • Рак більше не вирок, просто потрібно зміни...   0:00 A company run by just two people 0:28 A machine experiment: how YouTube really works 2:39 How much does YouTube and Alphabet earn: numbers against the budget of Ukraine 4:46 Who controls Alphabet: three classes of shares and 51% of the votes in two people 5:35 Stanford, PageRank and the birth of Google 7:15 How Google wanted to sell for a million — and everyone refused 8:20 The first investors: a check for 100 thousand and a garage Susan Wojcicki 9:53 Going public and decades of acquisitions: Android, YouTube, DeepMind 12:53 Why was Alphabet created: restructuring and the "right things" 16:57 Waymo, Isomorphic Labs, Verily: billion-dollar losses for the sake of the future 19:05 90% of global search and 20 billion for Apple every year 20:59 AI search and "click-free search": how the Internet is changing 22:10 Alphabet vs. states: capitalization is larger than the economies of countries 24:24 US court recognized Google as a monopolist. What came of it 26:54 Europe vs. Google: 11 billion fines and the "Dutch sandwich" 28:53 A digital empire that no one can stop