How to Become Entrepreneurial - John Mullins, London Business School – Innovation Roundtable® Summit

In his latest book, Break the Rules!, John Mullins (London Business School) draws on 20 years of field research to build a compelling argument that successful entrepreneurs exhibit one or more of six mindsets that allow them to challenge assumptions, overcome obstacles, mitigate risk and, sometimes, change the world. Surprisingly, however, these mindsets run counter to the conventional wisdom that’s typically found in large and well-established companies. They fly in the face of what’s taught in business schools about strategy, core competencies, target marketing, financing and more. John’s keynote at the Innovation Roundtable® Summit Fall 2022 brings to life the six counter-conventional mindsets that enable iconic entrepreneurs like Jeff Bezos, Sunil Bharti Mittal, Elon Musk and others to take advantage of the opportunities that present themselves. Innovators of every kind and stripe owe it to themselves to understand, master, and embrace these winning mindsets.