John Mullins: The Customer Funded Business | London Business School

John Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship, talks to London Business School about his latest book The Customer-Funded and explains the five novel approaches to raising funds from customers: • Matchmaker models • Pay-in-advance models • Subscription models • Scarcity models • Service-to-product models Learn more about the Customer-Funded Business: http://bit.ly/XPmnvM Subscribe to more LBS videos: http://bit.ly/lbsyoutube