Measuring Product Performance: UX Benchmarking Basics

Have you ever asked- or been asked by leaders in your organization- "How well is our product performing?" Fortunately, UX benchmarking research can help you answer that question by measuring the performance of your websites, apps, and other digital products. AnswerLab Senior UX Researchers Helen Herbst and Tara Weatherholt discuss the basics of UX benchmarking in this webinar. With data-backed insights, benchmark research can help you identify new opportunities for improving your product's user experience. 0:00 Intro 2:30 What is UX benchmarking? 5:01 What can UX benchmarking research accomplish? 9:05 Comprehensive benchmarking and Progressive benchmarking 13:44 Basics of implementing a benchmarking methodology 21:20 Benchmarking best practices 23:20 Takeaways: basics of UX benchmarking 24:32 Q&A