Behavior Change Wheel & COM B Designing Effective Public Health Interventions

Unlock systematic approaches to changing health behaviors with the Behavior Change Wheel and COM-B model. In this video, we cover: COM-B Model: Understand how Behavior is shaped by Capability (physical & psychological), Opportunity (physical & social), and Motivation (reflective & automatic). Behavior Change Wheel: Learn intervention functions (Education, Training, Modeling, Persuasion, Incentivisation, Environmental Restructuring, Enablement, Restriction) and policy categories (Guidelines, Regulation, Fiscal Measures, Communication/Marketing, Service Provision, Legislation, Environmental/Social Planning). Real-World Application: Walk through designing a hand-washing intervention—assessing COM-B, selecting functions (e.g., Training, Environmental Restructuring), and leveraging policy levers (Service Provision, Communication). With vivid wheel animations, clear on-screen labels, and practical public-health examples, you’ll gain the tools to design, implement, and sustain effective behavior-change programs.