”People Don’t Drink the Beer, They Drink the Advertising” - Rory Sutherland

Full episode here →    • 22 Laws of Food & Drink Marketing You've P...   Why do some brands just hit different? Why does “Finger Lickin’ Good” feel better than “Tasty Fried Chicken”? Why does McDonald’s consistency feel safe, not boring? In this brain-melting clip, Rory unpacks the real psychology of food marketing — why we don’t taste what we eat, we taste what we expect… and why brand perception is half the meal. ================ 🍔 ON THE MENU ================ 🔁 Why humans crave alliteration & hard consonants (McMuffin Magic) 🧠 The neuroscience of predictive taste (your brain runs on JPEG logic) 📈 Why perception beats product — the genius of “Finger Lickin’ Good” 📷 JPEGs, menus & memory: how compression explains branding 🍟 McDonald’s = predictability = comfort = brilliance 🛑 Why avoiding bad beats achieving best (Herbert Simon’s satisficing) 🍻 “People don’t drink the beer, they drink the advertising” – the quote that says it all 🇺🇸 Why “Feels Like” temperature explains your customer’s lived experience 🍋 What happens when something looks like lemon but tastes like strawberry 🏨 Why hotel chains (and brands) thrive on consistency, not surprise Every food marketer needs to hear this. You’ll never look at a McMuffin the same way again. ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🌟Espresso's are powered by our sponsor Unleashed!🌟 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link: https://hubs.la/Q023F_V90 🤝 Let's Connect!►Let's link-up here (  / )►stalk   me here (  / _hungry.pod  ) This episode was edited by: G.Thomas Craig (  / gthomascraig  ) / (https://gthomascraig.com/)