Why is Everyone So Obsessed With Guinness? - Rory Sutherland

Full episode here →    • 22 Laws of Food & Drink Marketing You've P...   This clip is a goldmine of insight — Rory Sutherland breaks down the psychology behind why some brands (like Guinness or McDonald’s) create emotional magic, while others stay forgettable. We explore Japanese consumer theory, the genius of unnecessary delights, and why context is everything when it comes to product experience. ================ 🍺 ON THE MENU ================ 📦 The hidden value of “Delight Attributes” in product design 🔮 Why the best moments are often unexpected 🧃 Why packaging matters more than you think 🍟 What McDonald’s chips teach us about generosity 🎁 Why spoons, sachets, and surprise extras trigger emotion 🏖️ Why food tastes better by the sea 🍺 The hidden psychology behind Guinness' pint glass & pour 💥 How Guinness reframed a bug into a feature 🍹 Why some drinks “don’t travel” (and context is everything) 🚗 How Guinness Zero became a stealthy on-trade innovation ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🌟Espresso's are powered by our sponsor Unleashed!🌟 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link: https://hubs.la/Q023F_V90 🤝 Let's Connect!►Let's link-up here (  / )►stalk   me here (  / _hungry.pod  ) This episode was edited by: G.Thomas Craig (  / gthomascraig  ) / (https://gthomascraig.com/)