Tommaso Di Vito: far sorridere alla radio nel traffico di Roma è un'arte

The journey continues to discover the professionals who bring the right energy to our industry. Today we're featuring Tommaso di Vito, the voice of Radio Globo in Rome. Tommaso faces a significant challenge every day: his on-air time coincides with the return home time. We're talking about hundreds of thousands of people stuck in the capital's legendary traffic, tired after a full day at work. How do you capture the attention and, above all, make such a tired and demanding audience smile? We asked him to tell us the story himself. What do you think? How crucial is the empathy of those at the microphone to turning listeners' days around during drive-time? Let us know in the comments!