聯名黑白大廚、狂推限定新品，拉亞漢堡為何敢做其他早餐店不做的事？【懂商業看商周】Ep.127

Business Weekly #BusinessWeekInsights After watching this video, you'll learn: 1) With four consecutive years of declining branch numbers, what's wrong with Laya Burger? How did they break through in the fiercely competitive breakfast market? 2) Why isn't Laya Burger afraid of franchisee backlash for its aggressive promotion of limited-time new products? How did they make complex co-branded dishes so easy that even breakfast stall aunties could understand them instantly? 3) While relying on co-branded new products attracts newcomers, how does Laya Burger convert new customers into regulars? 【Quick Overview】 00:00 Laya Burger, a chain breakfast brand 01:13 Get the key points of this episode in one second 01:37 Why does Laya Burger prioritize new product speed when it can only squeeze into the top five in the market? 04:30 Laya's accelerated new product speed is for its "daring to innovate" corporate culture 07:43 Co-branding brings in new customers, but the real test is in the second purchase 10:12 Super Thanks is open! Business Weekly's Super Thanks List #LaYaBurger #Breakfast #BlackAndWhiteChef #Friline #TroubleMaking #NewProduct 【🧐Featured Report】 Breakfast shop collaboration king Ria's "Troublemaking" boosts revenue by 50% after collaborating with Friline and Black & White Chef 🔗https://bwnet.pse.is/8rehlm _______ Youtube：   • 【懂商業 看商周】   Instagram：  / bwnet.tw   Facebook：  / bwnet.fans   Line：https://page.line.me/cxi3803g _______ 【Production Team】 Executive Producer｜Yang Yiqian Producers｜Wu Zhongjie, Huang Huiqun Script, Planning｜Cheng Yihua Interview, Reporting｜ Cheng Yihua Copywriting Collaboration | Zhuang Youduan Visual Coordination | OY, Xiao C Filming Team | Wu Mingzheng Editing | Kai Ruo Copywriting | Zhuang Youduan Host | Cheng Yihua