Kortex: The $3 Million Dollar Mistake

Kortex, our baby that we've been working on for 2 years, failed. Due to reasons discussed in the podcast, we needed to make a drastic change. So, we decided to pivot and rebuild something better from scratch. That's what led to the next chapter: Eden. Early access for Kortex users starts tomorrow. Early access to the public will only be available during Black Friday weekend. Research, write, and schedule content with your AI strategist (gives you daily ideas to run with): https://eden.so Subscribe to Matt & Ari to follow along with Eden's development: ‪@matt-ari‬ –– Chapters –– 0:00 Kortex: The $3M Mistake 1:36 How We Met: From Strangers to Co-Founders 12:00 The Fatal Team Structure Problem 18:00 Why We Couldn't Ship Mobile or Desktop 24:00 More Of What Made Us Fail 28:00 The Japan Trip That Changed Everything 32:00 Eden's Search Feature 38:00 Canvas: Spatial AI for Creatives 42:00 Why We Chose Eden Over Kortex 47:00 The Logo Crisis and Rebrand 49:00 Biggest Lessons From Our Failures #startup #productivity #entrepreneur