Could Sonic Branding Be Your Next Career Path? [with Jeanna Isham]

Do you know what the difference is between a jingle and a Sonic Logo? I'm not entirely sure I do, so let's find out together when I have Jeanna Isham as my guest on this week's TAXI TV! We're also going to find out what Sound Marketing is, and how that's a different animal from Sonic Branding. Truth be told, I'm not sure I can tell you exactly what Sonic Branding actually is! I know, but I know very little compared to Jeanna. She's an expert! And how can you earn income from Sonic Branding? Who are your potential clients, and how do you market your skills to them? How much can you charge? Do you get creative fees or make performance royalties through your PRO? And by the way, what the heck is sound design? I think we might learn something about that as well. I think this is going to be a fascinating episode, and who knows, it just might open up a new income stream for you and your talent. It might even create a brand new career path for you! Don't miss this episode on a topic we've never covered in more than 12 years of TAXI TV! For more info from Jeanna check out the links below! The Sound In Marketing - Email Sign-up: http://eepurl.com/gDxl6b The Sound In Marketing - Website: https://soundinmarketing.com/ Dreamr Productions - Official Website and Blog: http://dreamrproductions.com/ For real-time writing and thoughts on this topic - Medium:   / jeanna-isham   🔥 See Requests for Your Music ➡️ https://www.taxi.com/industry ⏱️⏱️VIDEO CHAPTERS⏱️⏱️ 0:03 - TAXI Music's CEO, Michael Laskow, welcomes the people in the live chatroom and introduces this episode's special guest, Jeanna Isham. They also give a brief description of what Sonic Branding is. 2:17 - Jeanna provides: her explanation of Sonic Branding, how to create a unique brand persona with music or sound, and shares how she started and where she is now. 10:01 - Sonic Branding can be an identifiable entity. 11:52 - Jingles are very effective! 12:38 - It can be difficult to approach a company with something they need, but they don't know about it yet. 15:52 - What is the difference between Sonic Branding and a Sonic Logo? 18:38 - Jeanna provides another example of Sonic Branding and why you need to be original. 24:15 - Is Sonic Branding only for composers? Do artists have a shot? 28:00 - Jeanna talks about the history of the "I'm Lovin' It" branding for McDonald's and how it evolved to what it is now. 33:16 - What does a small-town company pay vs. a big company for Sonic Branding services? 35:06 - Who owns the sonic brand once it's created, the company or the creator? 36:43 - Who does Jeanna interview initially when starting with a new client? What is her process? 40:28 - How often does she walk into a meeting and nail it right away as opposed to not getting it right? 43:07 - How many projects does she work on in a year? 48:48 - Jeanna talks about her experiences at the TAXI Road Rally Music Conference and how valuable it is to make connections in the music industry. 54:57 - How does she find clients? 1:03:22 - A great example of Sonic Branding is the sound everyone who uses a Mac hears when they start up their computer. 1:07:58 - It can be easy to get it right, it doesn't need to be a big, complicated song to get your point across. Live Chatroom Q&A: 1:13:17 - Is producing Sonic Branding different from other productions like songs or cues? 1:15:31 - How do you get to be good at creating Sonic Branding? 1:17:43 - Will TAXI offer Sonic Branding listings/requests? 1:20:06 - Can a sound be too simple or generic to be copyrighted? 1:21:36 - What is the biggest difference between Sonic Branding and sound design? 1:26:16 - How fast are her turnaround times for Sonic Branding or logos? 1:28:23 - How many drafts or ideas does she present to a client? 1:29:44 - Are there instruments that clients seem to like for Sonic Branding more than others? 1:33:39 - Could animal sounds be analogous to Sonic Branding? 🔔 Subscribe for more tips just like this:    / @taxiindependentar   LINKS & RESOURCES =============================== LEARN MORE About TAXI Independent A&R: www.taxi.com NETWORK with Music Industry Pros at Our FREE Yearly Convention: http://bit.ly/2a9mwlp OPPORTUNITIES in the Music Industry: http://bit.ly/28JPUyd COLLABORATE with Fellow Songwriters on the TAXI Forum: http://bit.ly/2DENChs FOLLOW US ON SOCIAL MEDIA =============================== 👥 - FACEBOOK:   / taxiindependentar   🐦 - TWITTER:   / taximusic   📸 - IG:   / taximusic   We Want to Hear YOUR Thoughts, Leave Your Comments Below! #TAXIMusic #TAXITV #MusicLicensing #Music #TAXIIndependentA&R