Unlocking Decision Making Through Data

Streaming Analytics & Decision Automation Theatre Thursday, 25th Sep 14:40 - 15:10 What does it really mean to be a data-driven organisation? In this session, Hazal Muhtar, Senior Director of Analytics at Wise, will share real-life examples of how customer data fuels product innovation, marketing and growth at one of the world’s leading fintech companies. Hazal will explore how data is driving change across industries and reshaping the way businesses operate. She’ll also discuss the importance of data democratization—how winning teams across an organisation access to insights can spark innovation, accelerate decision-making and build a culture where data is a shared language. Join this session to discover how Wise embraces data at scale, and leave with practical takeaways on how customer data can become your most powerful asset in unlocking transformation and growth. Hazal Muhtar Senior Director - Global Product Analytics, Wise Analytics leader with a knack for unraveling stories hidden in numbers. Passionate about leading high-growth teams, driving product innovation, and influencing stakeholders across Product, Engineering, Research, and Design. Hazal is a frequent speaker at various FinTech and Data & Analytics events across UK and Europe. In 2023, her impact in the industry was recognized when she was named among the Standout 45 in the Women in FinTech Powerlist by Innovate Finance. In addition to her speaking engagements, Hazal is the founder of two thriving meetups in London, dedicated to nurturing and investing in the next generation of data professionals.