Rooted Conversations | Episode 1: Joburg Market CEO, Sello Makhubela

In this first episode of Rooted Conversations, we sit down with Joburg Market CEO, Sello Makhubela, who shares valuable insights on how the Joburg Market is opening new opportunities for young farmers. He also highlights the significance of events like the recent Farmers and SMME Day, hosted by the Joburg Market, in strengthening the agricultural ecosystem and empowering emerging agripreneurs. Sello further delves into the Smart Market Strategy, explaining how it plays a crucial role in driving the Market’s future plans for its Agro-Processing Unit, setting the stage for innovation and inclusive growth in the agri-sector. #RootedConversations #JoburgMarket #AgriBusiness #YoungFarmers #AgroProcessing #SmartMarketStrategy #Agripreneurs #SMMEDevelopment #FoodSecurity #UrbanAgriculture #AgricultureInnovation #SustainableFarming