E-1 How to Enter the HoReCa Supply Business and Get Your First Clients in 2026 || Human Psychology

How to Enter the HoReCa Supply Business and Get Your First Clients in 2026 || Human Psychology In this new episode, we begin a dedicated series focused on the HoReCa supply chain business. In this episode, we discuss: How to enter the HoReCa (Hotels, Restaurants, and Cafés) supply chain business. The fundamentals of building relationships with hotels, restaurants, and institutional buyers. Why understanding human psychology can give you an advantage in business and sales. A real-world example of how platforms like Rapido use behavioral psychology through features such as driver tipping. My personal journey and experiences working in the HoReCa industry. Common challenges faced by new suppliers and how to overcome them. How large companies used to manage tenders and procurement processes. The shift from traditional tender systems to modern online bidding platforms. What today's digital procurement process means for suppliers and distributors. The importance of networking, trust, and long-term business relationships in HoReCa. Practical lessons and insights that can help you grow in the supply chain and institutional sales business. Stay with us until the end as we connect these topics with practical business insights, real-world experiences, and strategies that can help professionals and entrepreneurs navigate the HoReCa sector more effectively. This episode is inspired by valuable industry knowledge and insights shared by Vijay Sokhi, a respected consultant with extensive hands-on experience in the FMCG and institutional sales industry. Business Plan Series : ➡️    • How to make a business plan?   Vijay Sokhi, Founder and Director of Sharp Consulting and Implementing Company, brings deep expertise in sales and marketing strategy. As a strategic consultant, he has successfully launched and scaled businesses across sectors, with a strong focus on FMCG. With a proven track record that includes leadership roles at Unilever and the impactful launch of Typhoo Tea in India, Vijay offers actionable insights rooted in real-world experience. Whether you're introducing a new product, scaling operations, or looking to boost team performance, this channel is your go-to resource for practical strategies and industry-driven guidance. Check out the book written by Vijay Sokhi, available now on Amazon. ➡️ https://amzn.in/d/8EI4TXd For more insights and articles from Vijay Sokhi, connect with him on LinkedIn:   / vijaysokhi   Facebook:   / vijayssokhi   📞 Reach out at: +91 8108677966 ✉️ Email: [email protected]