Most companies are approaching AI-driven growth all wrong — and it's showing in their results

Most companies are approaching AI-driven growth all wrong — and it's showing in their results. Marina Burushkina, CEO of Growth Channel, spent 10 years running a scaled agency and working inside global enterprises before building her own platform. In this episode, she breaks down what's actually shifting in the market right now, why the channels everyone relies on are getting crowded, and what it really takes operationally to stay competitive as you scale. No highlight reel. Just the real version. 🔔 Subscribe for more founder-to-founder conversations. 🎙️ Guest: Marina Burushkina — CEO & Co-Founder, Growth Channel 🌐 http://growthchannel.ai #UpFounders #GrowthChannel #StartupGrowth #DigitalMarketing #AIMarketing #ProgrammaticAdvertising #FounderStories #B2BMarketing #MarketingStrategy #StartupPodcast #GrowthMarketing #MarinaBurushkina #AIForBusiness #MarketingAutomation #ScalingUp