The Rise of the No. 1 K-Beauty Brand

When they couldn’t find a niche in their domestic markets, Beauty of Joseon took the rest of the world by storm. Their hero product—a lightweight, natural, and effective sunscreen—showed the U.S. what we were missing: better sunscreen. And it worked, because just a few weeks ago, the FDA approved bemotrizinol, an unprecedented feat. This approval marks the first time in 25 years that a sunscreen active ingredient has been added to the FDA’s list. Introducing our new series: Beauty Around the World 🌏 You’re getting first class tickets to beauty brands from around the world and getting to learn about their business model and the chemistry behind their products. 00:29 History of Beauty of Joseon 1:26 Business and Marketing 3:36 Sunscreen Chemistry 5:00 Other Products Chemistry Special Thanks to: 1. All the creators mentioned in the video 2. Inci Decoder Make sure to follow the rest of our socials and visit the website in the link in our bio! instagram: @theflawlesstruth Most media is sourced in the video, and if not provided, are from Google or from Beauty of Joseon’s website/Social Media. In addition, Section 107 of the Copyright act "provides the statutory framework for determining whether something is a fair use and identifies certain types of uses —such as criticism, comment, news reporting, teaching, scholarship, and research — as examples of activities that may qualify as fair use" (meaning we don't need explicit permission to use photos). The Flawless Truth uses these images for teaching/commentary/news report! Other sources (to research this video, etc) can be found in the link in our bio. #beautyofjoseon #cosmetics #kbeauty #southkorea #aoc #sunscreen #reliefsunscreen #chemistry #goodaiglobal #globe #viral #tiktok #hyram #hanbang #joseon #joseondynasty #korean #fda #newsunscreenfilter #beauty #natural #ancestralbeauty #suminlee #medicine #traditional #traditionalkoreanmedicine